Q The Tarleton Tartan Project Social Media Engagement Strategy Individual Assignment Step 1: Follow Tartan’s FB, Tartan IG, COB’s FB, IG, Twitter, and LinkedIn to conduct marketing research for background information about the Tarleton Tartan Project Step 2: Invite your family and friends to like Tartan Step 3: Write a one-page double spaced paper and follow grading rubrics below: (1) Create Tartan’s SWOT analysis. Use “Business Insights: Global” from the Tarleton Library Database, and choose “SWOT Reports” under “Companies.” List the company name that you use as an example to develop Tartan’s SWOT analysis. Explain Tartan’s SWOT analysis in paragraphs (Refer to Ch2). -> Go to Perusall from Canvas’ current available links (Ch)->Click “Table of Content” on the right-hand side of the screen on Perusall to access previous chapters. (20%) (2) Identify Tartan’s target market (Refer to Ch8) (20%) (3) Create one Tartan’s buyer persona. See an example here. (20%) (4) Branding Strategy. You were assigned to work on the branding team for the Tartan Project. Explain what branding strategy that the Tarleton Tartan Project should have used to create an appealing brand equity. (Refer to Ch10) (20%) (5) Identify three indicators on social media sites to monitor the improvement of consumer engagement. (Refer to Ch17) (20%)